GE / NBC Universal Are Insensitive!

(Paraphrasing slightly): "Last July the cast of 'Heroes' gathered in New York to do something to save the planet we all have the power to do - Plant A Tree!!!!!"

That was one of the pseudo-public service announcements viewers of 'Heroes' were subjected to last night. How could such a sensitive and compassionate organization say such a thing? How could they possibly so completely dismiss the feelings of all those people on the planet who are multiple amputees or quadriplegics? Don't they realize they are mocking and dismissing the capacities of an entire class of people? Don't they care?

Seriously, going green is fine. I can't find any particular grounds for objecting to clean air or water. Heck, I've even been known to indulge in those resources on occasion myself.

There is plenty to object to in the manner it is being presented to us though. Few, if any of these mega corporations care about "global warming" or "saving the planet" or "being good stewards of the world we leave our children". The only motivating factor is corporate profitability, and the results are calculated efforts to retain the support and patronage of those who "care". The key giveaway is that the slogans are of a nature that wouldn't challenge the average two year old, and they are more often than not delivered in that tone of voice reserved for talking with two year olds as well.

NBC (et al.), present your message in meaningful, adult language. Propose real solutions to real problems rather than pretty pastel window dressings that let people feel good rather than accomplish anything purposeful. Tout the results of your actions once those results are achieved rather than telling me all the things I should be doing (but that you are to important to actually undertake yourself).

Give me some substance rather than trite platitudes. I think you would be amazed at the depth of the response.

And don't try to convince me that planting a handful of six foot tall trees in eighteen inch pots on Rockefeller Plaza in the middle of July is going to do anything other than quickly result in work for the mulch shredder.